Our Story
A Little Bohemian, A Lot of Heart
Welcome to Boho Hippy Chic, an Australian family-owned fashion boutique with a love for all things bohemian.
Founded in 2012, Boho Hippy Chic began with a simple belief — beautiful style shouldn’t cost a fortune. What started as a passion for colourful, free-spirited fashion has grown into a much-loved Australian boutique, bringing affordable boho styles to women for over 14 years.
Through the years, we’ve had the pleasure of welcoming customers into our stores across Melbourne, and today we’re excited to continue sharing our love of boho fashion with women all over Australia through our online boutique.
Handpicked With Love
We believe fashion should be comfortable, flattering, affordable and, most importantly, make you feel good.
Our collections are carefully selected with real women in mind. From flowing maxi dresses and relaxed everyday pieces to beautiful jewellery and accessories, we love finding styles that are a little different from the ordinary.
Whether your style is relaxed and coastal, colourful and adventurous, or effortlessly bohemian, we hope you’ll find something you love.
Beautiful Style, Honest Prices
One thing that has never changed is our commitment to affordability. We don’t believe in marking prices up just to mark them down. We believe in offering beautiful fashion at fair, honest prices every day. Because looking and feeling fabulous shouldn’t come with a hefty price tag.
Proudly Australian Family-Owned
Behind Boho Hippy Chic is a small, dedicated family business that genuinely cares about its customers. Every order is packed with care and shipped from Melbourne, Australia.
When you shop with us, you’re not just another order number. You’re supporting a family business that appreciates every purchase, every kind message and every customer who chooses to shop with us.
Thank You for Being Part of Our Story
After more than 14 years, our love for bohemian fashion is as strong as ever. To our wonderful customers, whether you’ve been shopping with us for years or have only just discovered Boho Hippy Chic, thank you for supporting our little Australian business. We wouldn’t be here without you.
With love,
Caron & the Boho Hippy Chic Family